John Taenzler, Ph.D. has joined HEALOGIX

John Taenzler, Ph.D. President of Jaunty Consulting, LLC

Nearly 30 years of global research experience

Dr. Taenzler earned his doctorate in experimental neuropsychology from Clark University in 1995, where he served as an associate professor and departmental statistical consultant for various universities in the Boston area. He has worked as a research consultant in the pharmaceutical and biotechnology industry for more than 20 years, including Executive Vice President in a large, global marketing research company (GfK) and Founder/Principal in two custom research organizations (Evolution Consulting & Research and Jaunty Consulting).

Depth of understanding that is unparalleled

Dr. Taenzler has conducted global pharma/biotech research in over 30 countries and is well-versed in the healthcare regulatory issues and government agencies that provide and oversee healthcare services. Dr. Taenzler has conducted research in nearly every area of healthcare including:

Pharmaceuticals (most notably in the therapeutic areas of auto-immune disease, oncology, respiratory disease, pain-related syndromes, gastrointestinal disorders, psychiatric disorders)
Hospitals/long-term care facilities (including disease management, robotics, pharmacy operations)
Healthcare professionals (including physicians, nurses, pharmacists, laboratory technicians)
Patients (including caregivers)
Supply chain organizations (including specialty pharmacy, retail and hospital pharmacies, pharmaceutical distributors)
Medical Appliance/Drug Delivery Devices (including inhalers, transdermal systems, injection devices, human factors testing and mitigation strategies)
Payors/Managed care (including P&T committee composition, sales force targeting, disease/case management, coverage issues).

Published Articles

Vantage Point: Marketing and Drug Development

Delivering new insights by studying the patient's symptom presentation

Developing Drug-Delivery Devices: Early Involvement Is Key

Early marketing involvement in the clinical program can give a customer perspective that is vital to a clinical program’s design via marketing research before and during clinical trials, marketers can help R&D address end-user needs and be financially savvy.

Developing Drug-Delivery Devices: Early Involvement Is Key

Delivering new insights by studying the patient's symptom presentation

Developing Drug-Delivery Devices: Early Involvement Is Key

Devices that deliver innovative drugs well can lift a product to blockbuster status. Success, however, requires early involvement of device manufacturers in the drug-development process.

Delivering new insights by studying the patient's symptom presentation

Product managers searching for information and insights in product development and marketing planning are increasingly turning to a pharmaceutical marketing research method, called patient experience or treatment mapping, as a key source of "fact-based" background information.

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Delivering new insights by studying the patient's symptom presentation

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