Dr. Taenzler's Bio

John Taenzler, Ph.D. President of Jaunty Consulting, LLC

Nearly 30 years of global research experience

Dr. Taenzler earned his doctorate in experimental neuropsychology from Clark University in 1995, where he served as an associate professor and departmental statistical consultant for various universities in the Boston area. He has worked as a research consultant in the pharmaceutical and biotechnology industry for more than 20 years, including Executive Vice President in a large, global marketing research company (GfK) and Founder/Principal in two custom research organizations (Evolution Consulting & Research and Jaunty Consulting).

Depth of understanding that is unparalleled

Research and Methodologies

Expertise in qualitative, quantitative, and hybrid research methodologies for nuanced insights.
Highly flexible methodological approaches tailored to diverse needs.
Comprehensive understanding of the pharmaceutical landscape, including Rx universe and market influences.
Experienced Technical Moderator: Skilled in moderating discussions across a wide range of respondent expertise levels, ensuring effective engagement and insightful feedback including employment of academic-based behavioral science techniques.

Revenue Growth and Business Strategy

Proven record in driving revenue growth and achieving business targets.
Skilled in negotiating MVAs and NDCs with top-tier clients.
Expertise in product opportunity assessments and licensing evaluations.
Forensic analysis of product launches to identify successful factors and areas for improvement.

Operational Excellence

Development and implementation of operational SOPs.
Measuring, monitoring, and optimizing KPIs.
Corporate reorgs, acquisitions, and mergers to streamline operations.

Marketing and Sales

Sales force effectiveness training to enhance performance.
Product portfolio and prospectus development for market competitiveness.
Commercial platform development to support global marketing strategies.

Leadership and Team Development

Ability to build strong client relationships and foster trust.
Coaching, mentoring, and managing multidisciplinary teams.
Driving high levels of customer satisfaction through tailored solutions.

Product Development and Innovation

Expert in drug delivery devices and human factors engineering for usability and safety.
Crafting products that support clinical trials with user-centric designs.
Moderation of advisory boards and KOLs to guide product strategies.

Global Expertise

Broad experience across US, EU, BRIC, LATAM, and Pacific Rim.
Deep understanding of local market needs while ensuring global brand consistency.

Creative Problem-Solving

Innovative solutions for complex challenges in business ops and research.
Multidisciplinary communication platforms to enhance collaboration

Published Articles

Vantage Point: Marketing and Drug Development

Early marketing involvement in the clinical program can give a customer perspective that is vital to a clinical program’s design via marketing research before and during clinical trials, marketers can help R&D address end-user needs and be financially savvy.

Developing Drug-Delivery Devices: Early Involvement Is Key

Devices that deliver innovative drugs well can lift a product to blockbuster status. Success, however, requires early involvement of device manufacturers in the drug-development process.

Delivering new insights by studying the patient's symptom presentation

Product managers searching for information and insights in product development and marketing planning are increasingly turning to a pharmaceutical marketing research method, called patient experience or treatment mapping, as a key source of "fact-based" background information.

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